i don't see there ever being a true picknmix selection ie mr bloggs wants, nickelodeon, sky news, itv4 and the crime and investigation channel. they then pay £1 a month.
i think the change now is only happening because virgin/sky/bt are running scared of netflix/amazon/disney channel/apple channel. if people could literally pick just say 8 channels across the board too many would go out of business. choice would disappear. channels like talking pictures, vice, horse and country etc, minority channels would cease to exist as their market share would be minimal, rather than a flat rate across the board payment.
the customer would have a true choice but quickly find that choice becomes very limited.
i think the change now is only happening because virgin/sky/bt are running scared of netflix/amazon/disney channel/apple channel. if people could literally pick just say 8 channels across the board too many would go out of business. choice would disappear. channels like talking pictures, vice, horse and country etc, minority channels would cease to exist as their market share would be minimal, rather than a flat rate across the board payment.
the customer would have a true choice but quickly find that choice becomes very limited.