For those interested, "jj20x" posted this news on another board over a week ago and he's just posted about some more changes to come. Take a look here:
https://www.forumbox.co.uk/forum/thread/17032-breaking-news-new-subscription-packs-on-virgin-media/
Hopefully this is just the beginning of VM being more flexible about what channels you are able to choose from. I would prefer much smaller packs and essentially only paying for the actual channels you want to watch.