BenMcr wrote:
arrgee1991 wrote:Which makes it odd that they don't provide it to those on MORE and to a lesser extent, M(player) TV. Those with the lowest packages have a few quid spare to pay for sport ;-) The irony is I have Sky Sports via Now TV, it's just Mix that isn't available there.
You're making a fairly big assumption about the monetary flexibility of customers on the lowest TV packs!
The question is whether there are enough customers on Player TV (M) or MORE that would want to pay for Sky Sports to warrant the inclusion of Sky Sports Mix, compared with those on the higher priced tiers.
Not at all. If you ike sports like me then you are probably quite prepared to pay for it and not bother with the multitude of kids and lifestyle channels on the higher packs. The main reason I got cable (and satellite and OnDigital before it) was the sport, and I would rather pay £30 or so extra for that than to upgrade from Player (M) TV to Full House(XL) TV for about the same amount. The higher the tier you are on the less discretionary spend you have.
I used to upgrade to M+ or More just to get Sky Sports for 30 days when it cost less to do that. I even upgrade for Eurosport for the tennis. I'd get XL soley for BT Sport, but fortunately i have an accomodating brother in law who lets me watch the rare decent game they show with him. I get Premier Sport for £10/month for GAA during the summer.
I am probably the type of semi-commited customer that Sport mix is aimed at rather than the hard pressed Big Kahuna subscriber who has all the channels to appease his wife and kids and just watches BT Sport. And probably not the only one.